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MOBILE LOAVES & FISHES
Collaborated with team to create the “I Am Here” campaign for MLF, an Austin-based non-profit providing food and shelter to the homeless. Helped launch a successful campaign using a combination of outdoor, TV, print, radio, mobile, online and social media. Launch day included a disruptive billboard off I-35 featuring Danny Silver, a homeless man, who was actually standing on the billboard 200 feet high. The hope was to literally help raise homelessness to a level no one could ignore. Coverage included CNN, The Huffington Post, USA Today, Clear Channel Radio and dozens of other TV, print and online outlets.